About Us

Every business starts somewhere.

Ours started with just 25 little essential oil rollers.

At the time, buying the ingredients, bottles and labels felt like the biggest investment we had ever made. We poured our hearts into creating products that we genuinely believed could help people, never imagining where that small step would lead.

Not long afterwards, we began selling diatomaceous earth in glass jars from the reception of a local natural health practitioner where Brenna worked. Every order was packed by hand, every customer mattered, and every sale reminded us why we had started.

What began as a small passion project has grown into something far bigger than we ever imagined.

Today, Cinnamon & Sage proudly stocks more than 500 carefully selected products, and that number continues to grow. Alongside sourcing the very best natural health products from trusted suppliers, we are constantly expanding our own range, developing new products every week to make clean, effective natural wellness more accessible and affordable for everyone.

More Than Just Natural Products

Our mission has never been to sell products simply because they’re popular.

We believe people deserve access to natural health products they can trust.

That means every product we create or stock must meet our standards. If it isn’t something we would confidently use ourselves or recommend to our own families, it doesn’t belong on our shelves.

You’ll never find unnecessary fillers, misleading marketing or products chosen purely for profit. Instead, we focus on ingredients that are clean, purposeful and genuinely beneficial.

Built on Our Values

Everything we do is guided by a few simple principles:

• Integrity, We believe honesty builds lasting relationships. We will always be transparent about our products and put our customers first.

• Quality, We are committed to sourcing and creating products made with clean, carefully selected ingredients.

• Innovation, We are always learning, improving and developing new ways to support natural health and wellbeing.

• Affordability, Natural wellness shouldn’t be a luxury. We work hard to make quality products accessible to as many people as possible.

• Service, Behind every order is a real person, and we strive to treat every customer with care, kindness and respect.

A Faith That Guides Us

Cinnamon & Sage is proudly a Christian faith-based business.

Our faith shapes the way we serve, the way we lead, and the way we care for our customers. We believe that health is a gift from God and that we are called to steward both His creation and the people He places in our path with excellence, compassion and integrity.

While our business continues to grow, our purpose remains the same, to serve others with honesty, generosity and products that truly make a difference.

Our Journey

Cinnamon & Sage was founded by Brenna and Keleigh, whose shared passion for natural health laid the foundations of the business you see today. Although Keleigh has since moved on to pursue new ventures, she remains an important part of the Cinnamon & Sage story, and we are grateful for the role she played in building the business from the very beginning.

Today, Brenna continues to lead Cinnamon & Sage with the same passion that started with those first 25 essential oil rollers, always looking for new ways to educate, encourage and provide natural wellness solutions that people can trust.

Looking Ahead

We’re still growing.

We’re still learning.

And we’re still just as excited about every new product as we were with those very first rollers.

Our vision is to become South Africa’s most trusted destination for clean, natural health products, helping individuals and families embrace wellness through products that are honest, effective and created with purpose.

Whether you’ve been with us since those first jars of diatomaceous earth or you’ve only just discovered Cinnamon & Sage, we’re so grateful you’re here.

Welcome to the family.